The home fragrance market is massive and varied, and when we decided to turn our beloved hobby into a business, we spent lots of time thinking about how to carve out our own little section. For us, it has always been about the fragrance, whilst it would be so easy to produce some Jo Malone "Smell-a-like" products, this isn't what we are about.
The inspiration behind Notes of Northumberland has always been our beautiful county, the varied landscape, the local traditions and the people. Understanding the powerful link between fragrance and memory we wanted to come up with a way to combine the two, and so our signature fragrances were born.
We have seen recently a couple of local chandlers who have thought this was a fantastic idea and chosen to mimic it, there are more and more Northumberland Inspired candles coming onto the market. This doesn't upset us, after all, I think it was Oscar Wilde who said "Imitation is the sincerest form of flattery that mediocrity can pay to greatness."however it is sad to see that there has been no more thought put into this than a new label on an existing fragrance, especially given all of the inspiration this beautiful county has to offer.